Archive: January 1997

Study Shows Corporations More Devoted Than Agencies To Web PR agencies take note: A study, commissioned by The Dilenschneider Group, New York, found that corporations spend more money on Internet PR than do their agencies.… Continued

Editor’s Note: It’s no surprise that a (positive) placement in the Post will earn a PR practitioner some kudos, but this newspaper is known for having an almost impenetrable newsroom, and its staffers enjoy a… Continued

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET… Continued

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American… Continued

Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the controversial drug Seldane which the Food & Drug Administration said Jan. 13 should be pulled off the market, hit on one of the key facets… Continued

In the realm of long-term agreements, Millsport L.L.C., a sports marketing agency based in Stamford, Conn., has hit a winner. Last month, Millsports was retained by USA Track & Field sports organization to provide sponsorship… Continued

In the long line of recent technology-enhanced job tools making PR practitioners’ lives a tad bit easier, comes this: At the close of last year, Business Wire unveiled its BW Connect, a software system which… Continued

As quality-of-life issues become more prevalent in the workforce, one marcom company is looking at holidays in 1997 in a new way: Stamford, Conn.-based Marquardt & Roche is allowing its employees to select what 11… Continued

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as… Continued

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part… Continued