Archive: January 1997

Feb. 26-28 -IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

1. PREEMPT safety concerns by assuring healthcare professional and patient groups, the FDA and other key governmental officials and the general public that the company will review all mesial evidence and cooperate with the FDA.… Continued

When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive… Continued

Forgot to make your New Year’s resolutions before 1996 faded away? Not to worry. There’s still plenty of time this year to capitalize on the marketing communications opportunities presented by managed care. True, things aren’t… Continued

While in-home HIV tests promise 99.9 percent accuracy in detecting the AIDS virus, the prognosis for the companies marketing the kits is less clear-cut. First developed a decade ago, home HIV tests have faced fierce… Continued

Earlier this month, Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the antihistamine Seldane faced the threat of the Food & Drug Administration pulling its drug and instead came way as a winner by… Continued

Pinkham Named to Succeed Hoewing as PAC CEO Douglas G. Pinkham, now executive director of communications at the American Gas Association, Arlington, Va., will become president of the Public Affairs Council (PAC), Washington D.C., and… Continued

In this issue, the Image Patrol examines how McDonald’s handled the McLibel trial in England and how Signet Bank handled a major bank fraud. If you’d like to submit your crisis to the Image Patrol,… Continued

When a product in serious danger of extinction becomes the object of praise nationwide, there is a lesson to be learned for PR practitioners. Here’s the tale of the misunderstood "drink box," whose reputation as… Continued

January 22-23: Ragan Communications & International Association of Business Communicators (IABC), "How to Communicate Effectively during Downsizing, Reengineering and Restructuring," Chicago, 800/878-5331. January 22-25: American Association of Advertising Agencies, "Executive Leadership Program," Santa Monica, Calif.,… Continued