Archive: January 1997

ASAE Names New Vice President of Government Affairs James L. Clarke was named VP of government affairs Jan. 14 for the American Society of Association Executives, Washington, D.C. Clarke, who replaces Robert Boege who left… Continued

It’s not very often that a PR campaign is viewed as a success from every vantage point – from the perspective of the agency, the client, the media, the public and the trade it’s aimed… Continued

January 27: International Public Relations Association, "Inauguration of IPRA President-Elect, Roger Hayes and Presentation of President’s Award to Vice-President, Al Gore," Washington, DC, 011-44-181-481-7634/5. January 27: Congressional Quarterly, Inc., "Understanding Congress(UC)," Washington, D.C., 202/887-8620. January… Continued

Agencies Strengthen Their Operations with New Ventures MWW/Strategic Communications, East Rutherford, N.J., acquired Chicago-based Agenda Communications on Jan. 16. The 10-person agency will be renamed MWW/Agenda and will maintain its offices in downtown Chicago as… Continued

Time Magazine: Editor’s Note: Okay, so we know that writers at Time magazine, because of its tireless political coverage and its business content, have earned a reputation for knowing all the news — but make… Continued

The Internet undoubtedly has great potential for the PR industry, but sometimes that very potential is overwhelming. Large corporations have found that the Internet is the perfect way to communicate messages, objectives and projects to… Continued

In the ’80s and even early ’90s, Apple [APPL] infiltrated the PR industry, allowing small firms to invest only thousands of dollars on Macintosh computers to capitalize on what this so-called PC counterculture promised: good… Continued

While a marketing effort to provide an all-you-can-eat online service had online enthusiasts virtually ravenous over the prospect, America Online [AOL] is now in the unusual situation of having too many people at the buffet… Continued

Medical Marketing Jobs Are On The Rise Medical marketing, sales and business development job openings became more plentiful during the past three to six months, the publisher of "Medical Industry Employment Opportunities" reported last week.… Continued

When advertising executives for Tampa General Healthcare found out nearly a year ago that the hospital was the first one in the country to offer extra days of rest for new mothers — they had… Continued