Study Shows Corporations More Devoted Than Agencies To Web
PR agencies take note: A study, commissioned by The Dilenschneider Group, New York, found that corporations spend more money on Internet PR than do their agencies. It also concluded that corporations make better use of the Internet - maximizing it as a global communications tool.
The survey revealed a divide between PR professionals who understand and use the Internet regularly and those who are unfamiliar with it and, therefore, don't recommend it to clients.
Among the survey findings was the conclusion that 75 percent of the respondents expecting to spend more than $100,000 in Internet-related costs next year are in corporate PR - and 68 percent of those expecting to spend less than $1,000 were agencies. (The Dilenschneider Group, 212/922-0900)
Fleishman-Hillard Acquires Ownership in Message Mgmt.
Fleishman-Hillard International Communications
, St. Louis, acquired majority ownership Jan. 9 in Message Management, an independent Hong Kong-based PR consulting firm. Anthony Phillips, who founded Message Management about seven years ago, will be the managing director of the new office. (Fleishman-Hillard, 202/828-8877)
Great Communicators Inc. Opens Office in Tampa
Great Communicators Inc.
, a PR and marketing agency based in Miami, has opened an office in Tampa to serve clients in the Tampa Bay region. Sandra Nonnengard joined the agency as manger of its Tampa office which is located at 4224 W. Henderson Boulevard. Nonnengard was copy director for Dillard Department Stores Inc., St. Petersburg, Fla. (Great Communicators, 305/670-1480)
Lexis Nexis Launches Mergerstat
PR practitioners involved in investor relations and other financial aspects of corporate communications can tap into a new Lexis-Nexis online business service. Mergerstat, which for more than 30 years has provided detailed information on publicly-announced mergers, acquisitions and divestitures, is located in the COMPNY and M&A libraries on Lexis-Nexis services (http:www/lexis-nexis.com) under the fie name: MSTAT. (Lexis-Nexis, 800/227-4908)
Maier Advertising Adding to Farmington Office
Construction is under way at Maier Advertising Inc., Farmington, Conn. The business is adding 2,400 square feet to its Farmington office in Connecticut. The new addition will expand the firm's space to approximately 7,500-square feet. Maeir Advertising is a marcom agency with $6 million in billings. (Maier Advertising, 860/677-4581)
Parker to Present Case Study of Challenger Anniversary PR
Elenore Parker, president of Parker & James Communications, Dedham, Mass., will present a case study of the PR campaign commemorating the 10th anniversary of the Challenger Space Shuttle mission. The study will be presented at the Feb. 3. Council for Advancement and Support of Education conference at the Copley Marriott, Boston. (Parker & James, 617/320-0061)
Global Internet News Agency Announces Two New Services
The Global Internet News Agency (
http://www.gina.com) launched on Jan. 6 two online services:
- Technology News Tips, which provides PR and marketing professionals with tips on what the technology media is covering as well as editorial calendars and personnel/publication changes; and
- Expernet, which is a list of technology spokespeople who can be contacted for interviews. (Gina, 415/344-4944)