In the realm of long-term agreements, Millsport L.L.C., a sports marketing agency based in Stamford, Conn., has hit a winner. Last month, Millsports was retained by USA Track & Field sports organization to provide sponsorship sales and marketing for the next 48 months.
The deal gives Millsports exclusive rights to market corporate packages, as well as sponsorships, for a series of national events.
(Millsports, 203/977-0500)