Archive: December 1996

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CONSULTING CAREER IS IN STORE FOR MANY IN THE PR FIELD

December 9th, 1996 by

A well-known saying in public relations is that PR execs do not retire or fade away – they become consultants. We all know friends and associates who move into the world of consulting when retirement… Continued

PROMOTIONS/NEW JOBS

December 9th, 1996 by

AGENCY Kathleen Buczko, former director of public relations for Epson America Inc., Torrance, Calif., joins Base One Markting, Torrance, Calif., as VP and general manager. (Base One, 213/462-0900) Ogilvy Adams & Rinehart, New York, has… Continued

PR PEOPLE

December 9th, 1996 by

Clifford Leaves New York Daily New for PR Post in Manhattan Tim Clifford, former Washington, D.C., bureau chief for the New York Daily News, has left the print news business to join the Manhattan PR… Continued

‘SLEEPING IN YOUR CLOTHES’ CAMPAIGN LURES STUDENTS

December 9th, 1996 by

As summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But… Continued

MARK THESE DATES

December 9th, 1996 by

Dec. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Dec. 10: Public Relations Society of America/Int’l Committee, "E. Europe: From Marx to Marketing," Washington, 703/691-9212. Dec. 10: Public Affairs Council, "Public Affairs and… Continued

NEWS: INDUSTRY/AGENCY WRAP-UP

December 9th, 1996 by

R&R/PBN Embarks on PR Trek The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for… Continued

MEDIA INSIGHT: NATIONAL PUBLIC RADIO

December 9th, 1996 by

DESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music,… Continued

SPEAKING OUT: BEWARE OF CONTROVERSIAL CONFERENCE SPEAKERS

December 9th, 1996 by

Selecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only… Continued

CYBER PR

December 9th, 1996 by

Nearly every day there’s a new Web site being launched for public relations execs. To keep you updated, we offer some new online launches. For a complete list of recent Web site launches in the… Continued

CARNIVAL LINE CRUISES INTO TROUBLED PR WATERS AFTER POWER OUTAGE CRISIS

December 9th, 1996 by

Carnival Cruise Lines’ recent handling of a Caribbean cruise gone awry says a lot about the way one of the world’s largest cruise lines handles crisis PR. A cruise that began Nov. 15 was rocked… Continued