The cultural desk covers art, religion, media, history and race, gender and ethnic issues.
Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music, Film, Literature: Tom Cole; Classical Music, Opera: Alyne Ellis PR pitches can be made on any day but Mondays are better because they're less hectic and editors are likely to be more receptive. Editors prefer mailed press releases or that information is faxed to: 202/414-3329. . Coverage has varied from the Million Man March toevents surrounding the Pope's visit. Remember: Make sure your PR plug is submitted in advance since outdated news isn't likely to generate interest.
NPR relies on a heavy dose of what's happening worldwide.
Senior Editor: Loren Jenkins; Deputy Senior Editor: Joyce Davis; Deputy Editor: Michael Sullivan; Foreign News, Night Editor: Jeff Sandman PR practitioners can initiate follow-up contact on any day, but mornings are better. Editors prefer mailed press releases or that information is faxed to: 202/414-3329. Try to make your PR pitch something that has a global angle and make sure the news is unique. A first-time overseas parternship for a new project would be ideal.
National News is split according to geographical regions. Senior Editor: Larry Abramson; Senior Deputy Editor: Peggy Girshman; Business/Finance Editor:Les Cook Since these editors discourage phone calls, any day is OK to send a release. Editors want information to be submitted via regular mail. Don't resort to faxes or calls. This desk deals with everything from educational, environmental and other societal issues to news and business features.
Science Health, medical and technology news provide the fodder for NPR's science stories. No Specific Editors PR pitches can be made by calling the Science Desk at 202/414-2785 during any 24-hour period. Along with phonecalls, those serving up news for this desk can also fax information to: 202/414-3329. PR practitioners may find this route a promising way to hit on today's hot health issues.