|DESKS||EDITORS||DAYS TO CONTACT/DAYS TO AVOID||METHODS||COMMENTS|
The cultural desk covers art, religion, media, history and race, gender and ethnic issues.
|Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music, Film, Literature: Tom Cole; Classical Music, Opera: Alyne Ellis||PR pitches can be made on any day but Mondays are better because they're less hectic and editors are likely to be more receptive.||Editors prefer mailed press releases or that information is faxed to: 202/414-3329.||. Coverage has varied from the Million Man March toevents surrounding the Pope's visit. Remember: Make sure your PR plug is submitted in advance since outdated news isn't likely to generate interest.|
NPR relies on a heavy dose of what's happening worldwide.
|Senior Editor: Loren Jenkins; Deputy Senior Editor: Joyce Davis; Deputy Editor: Michael Sullivan; Foreign News, Night Editor: Jeff Sandman||PR practitioners can initiate follow-up contact on any day, but mornings are better.||Editors prefer mailed press releases or that information is faxed to: 202/414-3329.||Try to make your PR pitch something that has a global angle and make sure the news is unique. A first-time overseas parternship for a new project would be ideal.|
|National News is split according to geographical regions.||Senior Editor: Larry Abramson; Senior Deputy Editor: Peggy Girshman; Business/Finance Editor:Les Cook||Since these editors discourage phone calls, any day is OK to send a release.||Editors want information to be submitted via regular mail. Don't resort to faxes or calls.||This desk deals with everything from educational, environmental and other societal issues to news and business features.|
|Science Health, medical and technology news provide the fodder for NPR's science stories.||No Specific Editors||PR pitches can be made by calling the Science Desk at 202/414-2785 during any 24-hour period.||Along with phonecalls, those serving up news for this desk can also fax information to: 202/414-3329.||PR practitioners may find this route a promising way to hit on today's hot health issues.|