Archive: December 1996

When marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers.… Continued

Coke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued

Almost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would… Continued

Marketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV… Continued

Some marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status… Continued

According to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate… Continued

Despite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued

You may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are… Continued

Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued