‘SLEEPING IN YOUR CLOTHES’ CAMPAIGN LURES STUDENTS

As summer vacation draws to a close, it's goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But one company, Linens 'n Things, launched a media relations campaign this past summer and fall that not only eased that transition for students and parents but netted a 9.4 percent sales spike for its 150 stores in 32 states.