Archive: December 1996

CORPORATE PR BUDGETS GET BOOST IN ’97; FUNDS EARMARKED FOR WEB

December 30th, 1996 by

Corporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won’t… Continued

MEDIA INSIGHT: FORBES MAGAZINE

December 30th, 1996 by

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working… Continued

INDUSTRY WRAP-UP

December 30th, 1996 by

Report on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness… Continued

GROUP EARNS KUDOS FOR WEB PRESENCE

December 30th, 1996 by

As cyberspace becomes a part of the everyday business world, PR professionals can vouch that it’s a communications medium that should be used for all its worth. That’s the trend that companies nationwide seem to… Continued

PEOPLE

December 30th, 1996 by

Pierce Receives Presidential Citation from PRSA Jonathan M. Pierce, APR, vice president of Sawchuck, Brown Associates, Albany, N.Y., received the Presidential Citation from the Public Relations Society of America. He was given the honor for… Continued

ALAN CARUBA ON THE BORING INSTITUTE, DENNIS RODMAN AND OTHER PRESSING ISSUES

December 30th, 1996 by

PR NEWS spoke with PR guru, Alan Caruba, to get an insider’s perspective on PR and how the field is changing. Caruba, 59, is CEO of The Caruba Organization, Maplewood, N.J., (201/763-6392) which he established… Continued

HOW ONE PR FIRM LOOKED TO MADONNA FOR COVERJT PUBLIC RELATIONS

December 30th, 1996 by

NO stranger to celebrity publicity and media placement, knew how important it would be to get Madonna (new mom, Material Girl, "Evita" star) on the January cover of Redbook magazine. The magazine, intent on repositioning… Continued

PR PEOPLE

December 16th, 1996 by

Brown Receives Spirit Award; Pierce Recognized by PRSA Pamela Sawchuk Brown, founder of Sawchuk, Brown Associates, a PR and public affairs strategy firm in Albany, N.Y., received the "Spirit of the Chamber" Award from the… Continued

SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

December 16th, 1996 by

Planning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior… Continued

MEDIA INSIGHT

December 16th, 1996 by

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMETNS News This section is made up of a potpourri of news –including what’s happening in Washington to goings-on worldwide. National Issues: Carolyn Pesce, 703/276-3673; Carl Pisano… Continued