A well-known saying in public relations is that PR execs do not retire or fade away – they become consultants. We all know friends and associates who move into the world of consulting when retirement… Continued
Archive: December 1996
PROMOTIONS/NEW JOBS
December 9th, 1996 by PRNEWSAGENCY Kathleen Buczko, former director of public relations for Epson America Inc., Torrance, Calif., joins Base One Markting, Torrance, Calif., as VP and general manager. (Base One, 213/462-0900) Ogilvy Adams & Rinehart, New York, has… Continued
‘SLEEPING IN YOUR CLOTHES’ CAMPAIGN LURES STUDENTS
December 9th, 1996 by PRNEWSAs summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But… Continued
MARK THESE DATES
December 9th, 1996 by PRNEWSDec. 10: Congressional Quarterly, "Working With Congressional Staffs," Washington, D.C., 202/887-8620. Dec. 10: Public Relations Society of America/Int’l Committee, "E. Europe: From Marx to Marketing," Washington, 703/691-9212. Dec. 10: Public Affairs Council, "Public Affairs and… Continued
NEWS: INDUSTRY/AGENCY WRAP-UP
December 9th, 1996 by PRNEWSR&R/PBN Embarks on PR Trek The Las Vegas office of R&R/PBN is jumping on the Star Trek bandwagon. The PR firm was tabbed last month to handle the local, national and international PR efforts for… Continued
MEDIA INSIGHT: NATIONAL PUBLIC RADIO
December 9th, 1996 by PRNEWSDESKS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Cultural The cultural desk covers art, religion, media, history and race, gender and ethnic issues. Religion, Media: Sharon Green; History, Race, Social Policy: Deborah George; Music,… Continued
SPEAKING OUT: BEWARE OF CONTROVERSIAL CONFERENCE SPEAKERS
December 9th, 1996 by PRNEWSSelecting the right speakers to communicate the appropriate messages at your next conference may be one of the most important public relations tasks. Considering that attendees most likely will remember the roster of speakers (only… Continued
CARNIVAL LINE CRUISES INTO TROUBLED PR WATERS AFTER POWER OUTAGE CRISIS
December 9th, 1996 by PRNEWSCarnival Cruise Lines’ recent handling of a Caribbean cruise gone awry says a lot about the way one of the world’s largest cruise lines handles crisis PR. A cruise that began Nov. 15 was rocked… Continued