Archive: November 1996

Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles.… Continued

Ultrafit Centers Inc. has appointed Corporate Imaging Inc., a healthcare PR agency in New York City to handle public relations for its corporation. Ultrafit Centers are a pioneer concept in preventive healthcare. Like a medical… Continued

Saint Luke’s-Shawnee Mission Health System has signed a $15 million agreement with telephone carrier Sprint [SPR] that will let the Kansas City-based hospital change the way it treats, evaluates and cares for its patients. The… Continued

Collecting an overdue bill from a healthcare client is a delicate dance: You want your money, but you don’t want to alienate a customer. According to healthcare PR agency executives, the secret to maintaining a… Continued

Remember the days when everyone worked together at the same time in the same office? "Document sharing" was easy — a group of people would sit around a conference table and all look at a… Continued

Nov. 11-13: American Management Ass’n, "PR Strategies for Success," New York, 800/262-9699. Nov. 13: Southwest Newswire, "Using Newswires," Austin, 713/465-2203. Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472. Nov. 13-15:… Continued

New Companies/Ventures Ackermann Public Relations & Marketing, a full-service public relations firm, has opened a Dallas office in the Arlington section of the Metroplex. Ackermann first entered the Dallas market last spring and now serves… Continued

Last year’s greatest heroes were undoubtedly the firefighters who participated in the search and rescue mission of the country’s single largest act of terrorism, the April 19, 1995, Oklahoma City bombing of the Murrah Federal… Continued

PR agency Access Communications recently spent $1,600 (shipping costs included) to send out 200 hams to editors nationwide who cover the gaming industry. The press package –complete with a jingle about "editors eating pork" –certainly… Continued

SECTION EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Business One of the only Times departments that accepts unsolicited pitches over the phone. It is not, however, receptive to email pitches. Assignments Editor: Daniel Rosenberg… Continued