Vytra Healthcare, the first healthcare plan on Long Island with a network of independent practice physicians, announced this week the introduction of a radically new marketing approach for encouraging its members to adopt healthier lifestyles.
The program, known as the "Constellation Club," will offer free incentives such as therapeutic massages, days at a spa, treadmills and mountain bikes for those members who participate in health promotion activities such as joining a gym, successfully quit smoking, reducing cholesterol, getting annual checks ups and attending Vytra Healthcare wellness seminars. (Vytra, 212/675-4551)