Instead of just wondering whether or not your PR activities are on the mark, consider benchmarking studies by professional measurement groups to give you a leg up. Benchmarking studies often mean the difference between a… Continued
Archive: November 1996
PR PLAYING LARGER ROLE IN CREATING, COMMUNICATING A COMPANY’S BRAND
November 11th, 1996 by PRNEWSPR and marketing professionals should be heartened by a recent finding that PR efforts are likely to influence a consumer four times longer than promotions such as coupons, sweepstakes and refunds. The recognition of PR… Continued
PR READING LIST
November 4th, 1996 by PRNEWS"The 7 Keys to Effective Web Sites," by David Sachs and Henry "Pete" Stair, published by Prentice Hall PTR. The authors detail: text, image and multimedia integration; sites for ordering merchandise. 515/284-6751. "Dictionary of Event… Continued
NEWS/AGENCY UPDATE
November 4th, 1996 by PRNEWSPR Overseas United Kingdom public relations consultancies, along with PR contacts, are being featured by Hollis Directories’ Web site (http://www.hollis-pr.co.uk). Hollis is a publisher for the PR, sponsorship and corporate hospitality markets. The site launch… Continued
OSHKOSH B’GOSH CAMPAIGN IS AN OVERALL SUCCESS
November 4th, 1996 by PRNEWSIn the fall of 1993, OshKosh B’Gosh, the well-known Wisconsin-based maker of children’s clothing and adult workwear, approached Laughlin/Constable Public Relations, Milwaukee, with a tall order: craft a centennial campaign promoting the roots of the… Continued
INDUSTRY AWARDS
November 4th, 1996 by PRNEWSDallas-based Williamson Printing Corp. earned nine Bennys –a first in Printing Industries of America history –at the 1996 PIA International Print Awards competition for the firm’s self-promotion brochure and its 1995 annual report as well… Continued
COOPER CHOSEN AS PRISM’S PR PRACTITIONER OF THE YEAR
November 4th, 1996 by PRNEWSMartin M. Cooper, who founded Cooper Communications Inc. in Woodland Hills, Calif. in 1982, was chosen as the Public Relations Practitioner of the Year at the Public Relations Society of America’s 1996 PRISM awards recognition… Continued
SPA DROPS SUIT AGAINST ONE ISP
November 4th, 1996 by PRNEWSThe Software Publishers Association –which has been criticized by software companies for not being PR savvy when it filed lawsuits against Internet Service Providers (PR News, Oct. 28) — dismissed its lawsuit against the ISP… Continued
TAKE HART: PR PROFESSIONAL OF THE YEAR PROVIDES INSIGHT
November 4th, 1996 by PRNEWSTo welcome PR professionals to the Public Relations Society of America’s "Telling the Truth: Building Credibility in an Incredible World" conference in St. Louis, we’re offering you some insight into James Hart Jr. — vice… Continued
MANHATTAN’S NEW AGE PR FIRMS WINS COVETED ACCOUNT
November 4th, 1996 by PRNEWSSix of Manhattan’s most experienced boutique PR firms invested hundreds of hours preparing elaborate proposals for the nearly half-million-dollar Cayman Island travel account. Employee-owned Patrice Tanaka & Co. (PT & Co.) eventually prevailed, a few… Continued