Archive: November 1996

SELLING THE SIZZLE: AD WARS ENDURE BETWEEN DAVID & GOLIATH HOSPITALS

November 28th, 1996 by

The marketing campaigns by the industry giants have put heretofore comfortable smaller providers into full defense mode as the two sides fight for customers who are getting more say in where they go for health… Continued

BLOOD SHORTAGE FEAR

November 28th, 1996 by

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability… Continued

HOME BIRTHING MAY BE A REASONABLE ALTERNATIVE

November 28th, 1996 by

You may want to add some midwives to your obstetrics staff — having a baby at home is a safe option for most women, according to recent surveys. They say some mothers and infants may… Continued

FEMALE PURCHASERS ARE ATTRACTED TO COMFORT

November 28th, 1996 by

Marketing adjustable beds in your hospital just may attract female patients. According to a new study, comfort is the most important feature women look for when making a purchase. A new study, titled the Rockport… Continued

ALWAYS KEEP COMMERCIAL SPEECH LIMITATIONS IN MIND

November 28th, 1996 by

Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials… Continued

SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS

November 28th, 1996 by

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount… Continued

PROGRAM USES THE WEB TO CURTAIL PEDIATRIC ASTHMA

November 28th, 1996 by

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma… Continued

PHARMACEUTICALS EXPECT INDUSTRY EXPERTISE AND STRATEGIC WORK FROM AGENCIES

November 28th, 1996 by

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the… Continued

WSJ QUESTIONS MARKETING TACTICS OF REDUX DRUGMAKERS

November 28th, 1996 by

America’s first new fat-fighting prescription drug in more than 20 years has been on sale for just five months, but more than 1.2 million prescriptions have been written for it and its sales total more… Continued

ROGAINE MARKETING CAMPAIGN EXPANDS TO HISPANIC MARKET

November 28th, 1996 by

CreatAbility, an advertising firm in Coral Gables, Fla., will handle a new Spanish-language marketing campaign for the hair-loss medication Rogaine and seven other brands of Michigan-based Pharmacia & Upjohn Inc., including Progaine, Kaopectate, and Dramamine.… Continued