Archive: November 1996

Representatives from the American Association of Blood Banks and America’s Blood Centers said last week they fear the worst blood shortages ever and hospitals and blood banks fear record blood shortages will jeopardize their ability… Continued

You may want to add some midwives to your obstetrics staff — having a baby at home is a safe option for most women, according to recent surveys. They say some mothers and infants may… Continued

Marketing adjustable beds in your hospital just may attract female patients. According to a new study, comfort is the most important feature women look for when making a purchase. A new study, titled the Rockport… Continued

Until the mid-1970s, the U.S. Supreme Court consistently ruled that although the First Amendment to the Constitution protects freedom of speech, it did not protect "commercial speech." Commercial speech includes advertisements, brochures and other materials… Continued

Planning a marketing campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group (SF) branch in San Diego, Calif., a senior citizens discount… Continued

A home-taught pediatric asthma management program that includes access to a related Web site can lead to annual asthma-related cost savings of over $11,500 per patient, as well as decreased incidences and severity of asthma… Continued

A new study has found what healthcare companies feel are important criteria in judging the performance of their public relations and advertising agencies. The new client satisfaction study released by Baxter Gurin & Mazzei, the… Continued

Hospitals around the world are pushing outside their borders looking for new global patients. Take the example of Johns Hopkins Hospital in Baltimore, Md., which has crafted marketing contracts all over the world including third… Continued

Fueled in part by the pharmaceutical care movement and an increase in the direct marketing of healthcare services to consumers, some state boards of pharmacy and industry trade organizations have embarked on ambitious public relations… Continued

Time is running out for people in the prescription drug business who want to have a say in how their products are marketed and advertised over the Internet. The Food and Drug Administration is developing… Continued