Archive: November 1996

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VIRTUAL RULES FOR MEDIA RELATIONS ‘NETIQUETTE’

November 4th, 1996 by

The rules and customs of cyberspace have joined those of Miss Manners. Although the rules of "Netiquette" are less formal than those of sending or faxing letters, there are many dos and don’ts especially when… Continued

HOW TO ATTRACT NATIONAL MEDIA ATTENTION FOR OFF-THE-WALL CAMPAIGNS

November 4th, 1996 by

Tomorrow’s election –regardless of who wins –serves as an unofficial launch pad for many PR campaigns. Hundreds of businesses try to get in on the act of selling something politically related, from pins to opinions.… Continued