Winners of 2023 Social Media Marketing Awards Announced

The Social Shake-Up today announced the winners of its 2023 Social Media Marketing Awards.

"This year's winners demonstrated a wide array of creativity and thoughtful approaches to the variety of platforms," said Erika Bradbury, editorial director at PRNEWS and the Social Shake-Up. "With so many emerging platforms on the horizon, we are eager to see the work that comes from these organizations in com."

Adam Durfee of Boncom took home top honors as social media marketer of the year for his work across transforming Instagram into a virtual classroom for suicide prevention, creating dating profiles for national parks and inventing a fire prevention TikTok rapper. 

(Separately, the LiveOn Suicide Prevention Playbook, created by Boncom on behalf of the Department of Health and Human Services of Utah, received an award for best use of social media in a local campaign, as well as best use of social media in an activism/advocacy campaign.)

Telly Wong of IW Group was named digital communicator of the year for his work pitching Web3-powered campaigns to IW’s clients.

IW Group also received top honors as digital agency of the year.

Northeastern University was this year's social media team of the year. The team also won for best use of social media in a rebranding campaign for its work on Northeastern Global News.


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Find a full list of winners here.

Congratulations to all of this year's winners.