Media Training Webinar

Win Coverage in Today’s Multifaceted Media Landscape


On-demand webinars are available for one year after the live webcast.

It’s a fact: the ratio of PR pros to reporters stands at 6:1. That metric is expected to become even more lopsided in the future.

With more communicators chasing fewer journalists, how should PR pros adjust their media relations efforts? Should you change how you work with journalists? Should your pitching tactics be different? If so, how?

Join PRNEWS on June 27 when some of the top minds in media relations will offer you tips, tactics and strategies to help your media relations effort stand out from that of numerous other communicators. This webinar will teach you how to effectively communicate with the media to build successful relationships and, ultimately, get the coverage you need.

As a bonus, our trainers will tackle your pitches, offering you confidential advice on how to bolster the chances that journalists will want to learn about your brand’s story (see below).

Find out how you can raise the chances that your pitch will be among the few.  And once read -- improve the odds your story will be published. Register today!


What You'll Learn

  • The art of identifying the right journalists for your industry on sites like Twitter, Facebook and LinkedIn and how research can be your secret weapon in media relations
  • Tips on media training executives for the best results
  • How to strategically build relationships with the right journalists
  • What not to do when communicating with the media
  • What elements should be included in every pitch
  • Why the look of your email pitch is as important as its contents
  • Craft email subject lines that will grab a journalist’s attention
  • Find out about the most important part of your email pitch and how to improve it
  • Which email formats and subject lines are most likely to get noticed, and the best and worst times to send them
  • Three tips for building a media relations program on a limited budget
  • Insight from a recent PRNEWS survey about what journalists like in pitches and what makes them more likely to ditch your pitch

We’ll also have a portion of the webinar where our trainers will discuss pitches from select audience members. The identity of the pitcher will be kept confidential. (If you’d like to be part of this exercise, please contact Carol Brault at

As a double bonus, during the webinar, ALL attendees will be given the opportunity to send a sample pitch to our trainers; they will then provide confidential feedback after the webinar.

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Communications
  • Community Relations
  • Content Creation
  • Crisis Management
  • Marketing Communications
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Video
  • Business Development

Register Now

Registration Fee: $399 per site. Each registration includes 3 site locations. We encourage all our customers to bring their entire team.

Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar

For questions regarding this webinar, contact Client Services at

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

REGISTER NOW On-demand webinars are available for one year after the live webcast.


Webinar Questions

For questions regarding this webinar, contact:

Client Services

Technical Difficulties

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Technical Support

View the list of complete requirements and instructions for how to access webinars here.

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