The Clock is Ticking: Should you be Using TikTok for Your Brand and Organizational Messaging?
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When it comes to fast-growing apps, it seems that TikTok is all anyone is talking about. Nearly every list of predictions for 2020 included a reference to the anticipated growth of this youth-skewing, short-video platform from China. And there is a wave of influencers emerging on the video platform. Additionally, some organizations have discovered best practices for using the platform to dispel misconceptions and provide critical information during the COVID-19 pandemic. The key question is for brands and nonprofit organizations is whether or not marketing and messaging using TikTok is a good investment for you. This webinar will provide you with the tools you need to answer that question.
In addition to offering an overview of successful brand and nonprofit campaigns on TikTok, it will examine content creation, audience behavior and options for advertising and influencer deployment.
What You'll Learn
- Determine if TikTok is a fit for your brand at this time and post-coronavirus, including a discussion of security issues
- Present a compelling narrative for your brand or nonprofit in less than one minute
- Make video content stand out using humor, music, challenges and unexpected moments
- Understand audience and user behavior during coronavirus
- Harness influencer marketing
- Navigate the latest in TikTok’s ad options and the implications of coronavirus on advertising
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
Registration Fee: $199 per site. Each registration includes 3 site locations. We encourage all our customers to bring their entire team.
Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar
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