A successful experiential event or campaign can solidify a brand or organization’s presence in media and the minds of consumers. The PR piece for experiential is essential, encouraging audience engagement before, during and after the campaign. Proper communication can result in viral media posts and landings, a stronger bond with a current loyal audience, and the acquisition of newer, enthusiastic followers.
What You'll Learn
How to establish your brand as a seasonal staple (see King's Hawaiian’s “Roll Home in Style” campaign)
Increasing traffic and sales lift through proper experiential communication
The difference between experiential and event PR
Who needs to be involved on the experiential PR team
Why an organization/brand would want to do an experiential campaign
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
Registration Fee: $149.00
Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.
For questions regarding this webinar, contact Client Services at [email protected].
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REGISTER NOW On-demand webinars are available for one year after the live webcast.
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