This webinar is now available for on demand viewing. Purchase the download and use your email to access the recording.
Communicators have had to adjust the way they operate in the midst of the COVID-19 pandemic. Reporters and editors are juggling an onslaught of virus-related news and determining what to prioritize. PR professionals, meanwhile, are tasked with the responsibility of knowing when, and how, to communicate with media. Some clients are launching products or services (related, or not, to the virus), and communicators must be prepared to counsel best practices.
What You'll Learn
- What an effective media relations strategy during a global crisis looks like
- When and how to announce non-virus-related news
- How to ensure your content remains relevant to your target audience during a crisis
- How to determine mistakes to avoid during a pandemic
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- Business Development
On-Demand Fee: $49 per site.
Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.
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PURCHASE NOW On-demand webinars are available for one year after the live webcast.
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