According to the World Economic Forum's 2024 Global Risks Report, misinformation and disinformation are the #1 global risk to global organizations. In today's ever-evolving landscape of social media, news dissemination and the enigmatic dark web, a formidable threat has emerged: Narrative Attacks. A complex blend of misinformation and disinformation tactics crafted to manipulate perceptions about individuals, organizations or events, these insidious threats have become a top issue for communicators of late, particularly those immersed in crises.

Join us as we delve into the world of Narrative Attacks, dissecting their origins, tactics and impact on businesses. You’ll leave with the knowledge and tools to protect your company against these emerging threats, safeguarding your brand's reputation, financial position and operational stability.

Speakers

What You'll Learn

• The essence of Narrative Attacks and their unique characteristics.
• How to recognize the signs and patterns of Narrative Attacks caused by mis/disinformation.
• The limitations of traditional social media monitoring tools in countering Narrative Attacks.
• How to empower your organization with effective strategies and tools to protect against these
  attacks.
• Case studies and practical insights from experts in the field.

 

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: FREE

Each webinar registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after completion of the Webinar.

For questions regarding this webinar, contact Client Services at [email protected].

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REGISTER NOW On-demand webinars are available for one year after the live webcast.

Questions

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