Top Women in PR 2014: Jennie Day-Burget

Jennie Day-Burget, Vice President, Prichard

Jennie is an exceptional leader who has accomplished much in a short career. She is recognized across the country as an expert in public interest communications and speaks regularly at national conferences. At Prichard, Jennie leads the firm’s work with The Robert Wood Johnson Foundation, the nation’s largest domestic health care philanthropy. She has grown the company’s philanthropic practice, adding two of the largest foundations in the Pacific Northwest to Prichard’s client list. Previously, Jennie served as a public information officer for the City of Portland, Oregon where she managed the award-winning Water blog, media relations and community outreach.

Cure Violence, a Chicago-based nonprofit that uses a public health model to interrupt the cycle of street violence, asked Jennie to establish the organization as an online thought leader in violence prevention. Although Cure Violence is recognized by Global Journal as one of the top 100 NGOs in the world, it has struggled to attract attention among its target audiences. Jennie created a campaign to position Cure Violence’s dormant blog as a go-to source for information and opinions from national violence prevention leaders. Working with the national staff of Cure Violence, its nonprofit partners and influencers in the space, Jennie oversaw the creation of a steady stream of useful, valuable content. The resulting traffic to the blog increased by 220 percent, Facebook likes went up by 96 percent and Twitter followers rose by 117 percent.