Archive:

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.

The blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

An IPR webinar on March 6, featuring communications and business executives from Merck, healthcare agency Real Chemistry and reputation intelligence platform Maha Global, explored how corporate brand and reputation drives business outcomes. The conversation covered the challenges of measuring that reputation, tools, key KPIs and emerging issues in reputation management.

Lulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.

In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”