Dave Karraker

Vice President, Engagement & Advocacy
Campari America
@davekarraker

In his role as vice president, engagement & advocacy at the U.S. division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave’s days are focused on creating consumer relationships through engagement, sharing, conversation, and education—all of which leads to advocacy. His duties cover experiential, public relations, social media, events, licensing, philanthropy, influencer relations and celebrity marketing. Campari America’s 30+ brand portfolio features SKYY Vodka, Wild Turkey, Appleton Rum, Espolòn Tequila, Aperol, and, of course, Campari. Dave has more than two decades of marketing and communications experience working on some of the world’s most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Maker’s Mark, Microsoft, Kmart and Sega. Dave was responsible for the communications strategies for the high-profile launches of Sony PlayStation 3, Kmart’s e-commerce division BlueLight.com, and Sega Dreamcast, as well as multiple products in the spirits industry. A former television reporter for NBC and CBS, his most humiliating moment came from his appearance on Wheel of Fortune…he didn’t win.