With Major League Baseball’s full, 162-game season returning and fans allowed in stadiums for the first time since Oct. 2019, you’d assume social media would be awash with baseball-related posts.
A PR maxim, though, says it’s best to test assumptions.
This month’s Shareablee data, provided exclusively to PRNEWS, offers proof of another PR maxim: uncertainty stirs the public.
Fan uncertainty in 2020 about the first season of pandemic baseball resulted in a slew of social media activity. For Jan. 28, 2020-March 28, 2020, consumer engagement with baseball-related posts was 14 percent greater vs. the same period this year, Shareablee data show. Facebook had the biggest 2021 drop, off 34 percent.
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