Search Results for: john roderickorecent

The extremes of communication have been replaced with shades of gray. Reaching stakeholders is a combination of risk-taking, innovation, technology and a little bit of luck. Thus, building and maintaining strong brands is an art… Continued

PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital… Continued

It's all fun and games until someone gets hurt. In this case, that "someone" turned about to be the victim of his own crime: John Mackey, CEO of Whole Foods, made an organic mess out… Continued

*Establishing Guidelines for Corporate Blogging in Asia: Despite the growing risk, few Asian companies have established policies that formally address employee blogging. Multinationals like Sun Microsystems and Microsoft are setting examples for regional companies. At… Continued

You don't have to look too far for a country's image in crisis these days - Sudan, Somalia, Zimbabwe - places you wouldn't consider for your vacation or business expansion. But then there are the… Continued

Many called it a watershed moment for philanthropy: Just over a year ago, Warren Buffet announced that he would be gifting his enormous fortune to the Bill & Melinda Gates Foundation - some $30 billion… Continued

Here is your reality as a communications professional: The swell of new media platforms has shifted control from the hands of select corporate executives to those of their once-passive stakeholders. Now the organization's reputation is… Continued

Company: DFW International Airport Agency: Burson-Marsteller Timeframe: 2004-present When Johnnie comes marching home again, he'll arrive on a 747 and the good people at Dallas/Fort Worth International Airport will greet him with a private lounge,… Continued