Search Results for: john roderick&o=recent

Way back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are the days of yore. Now consumers… Continued

"I really didn't say everything I said." - Yogi Berra Winston Churchill said, "It is a good thing for an uneducated man to read books of quotations." Ralph Waldo Emerson said, "I'm sick of quotations,… Continued

Just as no two snowflakes are the same, the fifth PR News/VMS Thought Leaders Roundtable proved no two communicators think the same, taking the "Future of Integrated Communications" theme in a previously unexplored direction and… Continued

To the average golf fan, watching a professional hit the ball a mile down the fairway is incredible. Some pros, like John Daly, have built great reputations for being long- hitters. Most golf club manufacturers… Continued

When bad things are caused by good (or bad) organizations, it is necessary to go against your gut instinct and resist what virtually everyone over the age of eight thinks should happen: an apology. The… Continued

Last week, "Managing Risk, Maximizing Results Part 1" discussed the do's and don'ts of incorporating video into such social media as YouTube and MySpace. But the fact that video is a good match for the… Continued

Deliver significant media awareness...cut through the frenzied media clutter in a fun and buzz-worthy way...deliver media splash and an emotional connection. Huh? If you're like most executives funding PR programs, you will have no idea… Continued

The oil companies have not had an easy year of it. Between constant bashing at the hands of the Democrats and the media, the record gas prices coupled with record profits, and the BP pipeline… Continued

Company: Ernst & Young Agency: Fleishman-Hillard Timeframe: 2006, ongoing About three years ago, a group of employees at Ernst & Young approached top management with a proposal: they wanted to take their grass-roots initiative to… Continued