Too often, the objectives of B2B social media programs are expressed using vague terms like “improve” or “expand.” Nearly everything can be measured, and the mere fact that you’re measuring results will make your CFO smile.
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Optimizing Your Web Presence for Mobile: Once an Option, Now a Necessity
February 7th, 2011 by PRNEWS
As more people use their smartphones to access information, it's become more critical for communicators to be sure a site's content is ready for the mobile Web. This, of course, brings up the thorny question of resources.
Customer Care: Actions Should Speak Louder Than—Listening
January 10th, 2011 by PRNEWS
Communicators are getting really good at monitoring what their customers are saying—it's taking action on behalf of customers that's lagging. But organizations large and small are starting to pick up the customer service pace.
The ABCs of Social Media: Authenticity, Boldness and Credibility
January 3rd, 2011 by John Friedman
Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?
Virtual Crisis Competition Fosters Students’ Planning Under Pressure
December 16th, 2010 by Dave Hogan
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
Seven Critical Questions to Ask Yourself in a Crisis
December 8th, 2010 by PRNEWS
Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.
Plan Your Leadership Strategy for Your Next Crisis Today
December 6th, 2010 by John R. Brooks
While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.
2010 15-to-Watch (Corporate/Nonprofit): John Trybus
November 30th, 2010 by PRNEWS
John Trybus Manager of Public Relations & Tour Advance, Office of the Founder - Global, The Jane Goodall Institute In a mere two-and-a-half years, John Trybus has ascended from being an intern at the National… Continued
2010 PR People Awards: PR Professional of the Year-Corporate
November 30th, 2010 by PRNEWS
Winner: Chris Fuller Director of PR & Emerging Media, Pizza Hut How do you top off a large, everything pizza with extra cheese? Chris Fuller succeeded in doing just that in 2010 with a menu of… Continued
2010 NonProfit PR Awards: Event PR
November 3rd, 2010 by PRNEWS
Winner: Kent State University - Commemorating the 40th Anniversary of May 4, 1970, Shootings at Kent State University Kent State staff were charged to orchestrate the commemoration of the 40th anniversary of the campus shootings that… Continued