The Communicator's Guide to Measuring AI Impact The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's…
Continued
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don't capture what's really happening.
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter Both A.1. and Oreo exemplify "hopping on the brand wagon:" When a brand quickly circles its wagons around a cultural moment to break…
Continued
Both A.1. and Oreo exemplify "hopping on the brand wagon:" When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend…
Continued
With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.
Happy Sunday, everyone. I’m Nicole Schuman, Managing Editor for PRNEWS. On Monday, April 21, the morning after Easter Sunday, the global leader of the Catholic Church, Pope Francis, died of a stroke and heart failure…
Continued
Pope Francis was known for many things including his humility, compassion and willingness to confront difficult issues. Perhaps one of his most enduring legacies is how effectively he communicated.
1 Reputation PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search,…
Continued
This week's PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
