Search Results for: Klein Tools

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary… Continued

Corporations are making increasing use of technology tools in their investor relations activities, a new study shows. Conference calls and broadcast faxing have become nearly universal, while newer tools such as e-mail and Web sites… Continued

Media and investor relations executives can choose from an ever-wider array of tools and services to target and reach the media. One service that is becoming increasingly popular is the teleconference. More Than A Phone… Continued

19961007 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 Trade and business media at times have had a reputation… Continued

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued

19960902 10 'POWER TOOLS' FOR ISSUES MANAGEMENT September 2, 1996 10 'POWER TOOLS' FOR ISSUES MANAGEMENT September 2, 1996 Surfacing/Challenging Assumptions--managers must break out of mindsets formed by past experiences, which can limit the opportunity… Continued

19960902 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 MANAGERS MUST ESTABLISH PROGRAMS AND ADOPT TOOLS September 2, 1996 Given issues' potentially broad impact and complexity, issues management present public affairs executives with… Continued

19960902 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 PRSA CONFERENCE TO STRESS CHALLENGES OF COMMUNICATING CREDIBLY September 2, 1996 The challenges faced by organizations trying to speak to increasingly skeptical publics… Continued

PAC (TEL'S) MAN ONLINE: CYBER DIALOGUE, CITIZENSHIP Most organizations realize that there are communities of customers, suppliers and other stakeholders spread across the Internet. Few companies, however, recognized the importance of these online groups and… Continued

Multimedia tools--and new ways of delivering multimedia messages and presentations--are revolutionizing marketing. This is especially true for businesses involved in graphic design, as well as architecture and facilities design, contend Karen Brown and Curtis Charles… Continued