Search Results for: Klein Tools

PR measurements, such as counting the number of news clips a campaign generates or looking at print-driven impressions, are increasingly being tweaked and enhanced -- and sometimes even abandoned -- in the quest for better… Continued

The Alzheimer's Association's (AA) successful walkathon in the fall of 1996 underscores the importance of bringing together several forces every step of the way: celebrity endorsements, public service announcements, local chapter assistance and an aggressive… Continued

The Internet undoubtedly has great potential for the PR industry, but sometimes that very potential is overwhelming. Large corporations have found that the Internet is the perfect way to communicate messages, objectives and projects to… Continued

Study Shows Corporations More Devoted Than Agencies To Web PR agencies take note: A study, commissioned by The Dilenschneider Group, New York, found that corporations spend more money on Internet PR than do their agencies.… Continued

In the long line of recent technology-enhanced job tools making PR practitioners' lives a tad bit easier, comes this: At the close of last year, Business Wire unveiled its BW Connect, a software system which… Continued

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of… Continued

Many PR professional associations are finding that using the World Wide Web is a cost effective and efficient way of communicating with their members and doling out information about issues affecting the profession. Because associations… Continued

It's 1997 and the image makers are finding that one of the images they're being charged with making is their own. That's what PR professionals told PR NEWS when asked about the issues that will… Continued

As cyberspace becomes a part of the everyday business world, PR professionals can vouch that it's a communications medium that should be used for all its worth. That's the trend that companies nationwide seem to… Continued

Corporate PR budgets for 1997 are up over last year, with monies being earmarked for PR Web ventures, projects headed by consultants and strategic communications programs. But although budgets have jumped slightly, PR staffs won't… Continued