On the Power of Optimism in PR Communications
May 10th, 2013 by Tony Silber
The power of a positive outlook works wonders in communications.
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Laura Kempke Senior Vice President Schwartz MSL @laurakempke Laura Kempke works with companies across the technology, life sciences and advanced materials industries to guide their public relations, social media, analyst relations and content strategies. She… Continued
CPM: A Legitimate PR Tool for Online Communications
May 9th, 2013 by Matthew Schwartz
When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).
Conference SponsorContact: Laura Bernhardt Senior Vice President, Growth and Marketing [email protected] 312.228.6923 Website: http://www.ketchum.com/research-analyticsAbout:At Ketchum Global Research & Analytics (KGRA) – the largest research and measurement group in the Public Relations industry – we believe… Continued
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
PR Training: Not Just Nice-To-Have, But Necessary Cost of Business
May 6th, 2013 by PRNEWS
It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.
‘See Below’ for 15 Email Pet Peeves
May 3rd, 2013 by Steve Goldstein
You may think you're in communications, but you're really in inbox management.
Amy Gershkoff Global Director of Analytics Burson-Marsteller @amygershkoff @B_MDr. Amy Gershkoff is the global director of analytics for Burson-Marsteller, where she designs custom measurement solutions for clients' communication programs and oversees all social and digital… Continued
Johna Burke
EVP BurrellesLuce @gojohnab Johna Burke is executive vice president of BurrellesLuce. In her current role she oversees national marketing and sales for the leader in U.S. monitoring and analysis. She has more than… Continued