Communications

Trashy Thoughts for Clear-Minded Communicators

September 10th, 2018 by

Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued

Stop Me If You’ve Heard This Story Before

July 30th, 2018 by

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued

The Meat of the Story for Communicators in WeWork’s Bold Vegetarian Policy

July 23rd, 2018 by

“First we eat, then we do everything else,” the preeminent American food writer M.F.K. Fisher once proclaimed. We can all agree that food is an important part of our lives. So when the CEO of one of the fastest-growing startups issues a memo proclaiming that it will no longer serve meat at corporate functions or… Continued

How Immigration Communications Is Part of Trump’s Rewritten PR Playbook

June 20th, 2018 by

It’s difficult to know what will become of the Trump administration’s immigration policy that includes separating children from their families at U.S. borders. It’s a moving story at the moment. As of this writing, it appears the president, after a June 19 evening session with congressional Republicans, has promised to “sign something” to presumably keep families… Continued

The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued

7 Business Writing Sins PR Pros Commit Regularly

June 5th, 2018 by

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued

Chart Porn and the PR Condition

April 23rd, 2018 by

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued

Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

March 14th, 2018 by

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson Monday. While a burning question is why did a secretary of state who allegedly called his boss a “f*^&#%$ moron!” during… Continued

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them. Two influential communicators shared their… Continued

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued