Communications

Pride Month: PR’s Work for LGBTQ Equality Is Never Over

May 30th, 2019 by

Pride Month is not just a celebration of how much better things have gotten in a country that once treated LGBTQ people as social pariahs and where Don’t Ask Don’t Tell forced those who wished to serve their country to hide their identities. It’s also a reminder that we still have a long way to go to true equality. And PR needs to be at the forefront of those efforts.

PR Tips for Alexa’s Human Listeners

April 12th, 2019 by

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued

The Bottom Line on The Top Women in PR? Kick-Ass

January 28th, 2019 by

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. At least one purchased the book: “How to… Continued

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

January 13th, 2019 by

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued

Authenticity is Key for Brands During the Government Shutdown

January 10th, 2019 by

It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. We know, there’s much research showing that consumers want brands to take stands on issues. Some tend to… Continued

Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)

December 3rd, 2018 by

It comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length, and underlying it was a decades-old trope about what PR really is. Will it be called PR 10 years from… Continued

Here’s Where Communicators are Hoping to Invest More Resources

October 24th, 2018 by

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued

Poorly Written Blog Post Hides Google+ Data Breach

October 11th, 2018 by

That hissing sound you hear is the Edelman Trust Barometer dropping like a lead zeppelin. The main culprit this time is Google. Did you read its Oct. 8 blog post? In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… Continued

Trashy Thoughts for Clear-Minded Communicators

September 10th, 2018 by

Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued

Stop Me If You’ve Heard This Story Before

July 30th, 2018 by

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued