PRNEWS has announced the 2025 Experiential & Event PR Awards, recognizing the most standout, strategic and show-stopping PR events and activations of the year. These campaigns stopped traffic (sometimes literally), turned heads, sparked conversation and delivered strong results. From immersive press tours and B2B networking events to brand takeovers and fan-filled festivals, these winners are defining what’s next in experiential PR.
“The Experiential & Event PR Awards showcase the creativity, innovation and strategic planning behind the most outstanding experiences and events created by the PR industry,” says Kaylee Hultgren, Content Director for PRNEWS. “The recognition for PR professionals’ work behind the scenes—whether it’s supporting consumer-facing activations, B2B networking events, PR stunts or fanfests—is long overdue. We are honored to present such well-deserved accolades.”
Three experiences came up big winners in this year's competition. The most award-winning program in the bunch was the “‘Descendants: Rise of Red’ Film Premiere” from Mirrored Media, which won two categories: Best Entertainment Premiere Event and Best Overall PR Event/Experiential Campaign (B-to-C). It also earned two honorable mentions for Best Press Event (Single Market) and Best PR Stunt.
“Amazon Holiday Soiree” by Autumn Communications also topped two categories, Best Use of Influencers at Events and Best VIP Event (B-to-C). Lastly, “Worldwide Toast to Kentucky Bourbon” from Lewis Communications took home the award for Best Online/Virtual Event and Best PR Event on a Shoestring Budget.
Congratulations to all of this year's honorees. Go here for a full list of winners and honorable mentions.