Communication technology is exploding. Investors are pouring millions into companies that provide platforms, tools and automation for PR pros. PR software spending grew 7.5 percent in 2020, topping $5 billion, a new analysis shows.
With so many software choices and cascades of data, the question changes from ‘Which platform(s) do I buy?’ to ‘How do I manage the tool(s) and interpret the data?’
Communicators eventually find themselves bumping up against the limitations of what technology alone can do. In response, tools are neglected and investment is wasted.
New tools emerge, yet they offer few advantages over existing models. So, it’s not a matter of changing tools, it’s about getting the most out of what you own already.
Buyers face the reality that tools for PR are not push-button solutions. High-level AI hasn’t arrived.
Subscribe to PRNEWS for unlimited access to all digital intelligence, exclusive reports and more. Learn More.
Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.
Per Month Lowest Price
Unlimited access to all Premium and Crisis Insider articles and monthly reports.
First Year Offer
Already a subscriber?