Dr. Leslie Gaines-Ross
Chief Reputation Strategist
Weber Shandwick
@reputationRx

Leslie Gaines-Ross is Weber Shandwick’s chief reputation strategist. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation, CEO transitions, corporate rankings, online reputation, executive visibility and reputation recovery. She developed Weber Shandwick’s global corporate reputation studies—“Safeguarding Reputation,” “Risky Business: Reputations Online,” “The Company Behind the Brand” and “The Social CEO.” Her article “Reputation Warfare” was published in Harvard Business Review. She also recently wrote “Get Social: A Mandate for New CEOs” for MIT Sloan Management Review.

Leslie is the author of two books, “CEO Capital: A Guide to Building CEO Reputation and Company Success” and “Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation.”

Leslie's blog can be found at reputationXchange.com and you can follow her at @reputationRx. She also has a new blog—Social4CEOs and @social4ceos.