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3 Tips for PR Pros to Stay On Wikipedia’s Good Side

March 27th, 2013 by

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.

9 Strategies for Building Brands and Attracting Fans on Social Media

March 26th, 2013 by

At PR News’ One-Day Bootcamp for Emerging PR Stars, Christine de la Huerta, VP at RBB Public Relations, and Chris Smith, senior VP, enterprise social media marketing, Bank of America, provided a range of ways to build a brand’s social media presence.

9 Pieces of Advice to Act On Today (I Swear!)

March 26th, 2013 by

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …

Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

March 25th, 2013 by

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

5 Tips on How to Listen to Your Facebook Comments

March 25th, 2013 by

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City

March 25th, 2013 by

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others

How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

March 25th, 2013 by

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few

Communicators Outline Strategies For Enhancing Brands’ Influence

March 25th, 2013 by

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

Why the Best PR Defense is a Good, Solid Offense

March 25th, 2013 by

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Lanny Davis’ Crisis Management Rules: Tell it All, Tell it Early, Tell it Yourself

March 25th, 2013 by

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.