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For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.

Aside from creating unique content and crafting a brand’s voice, they’re juggling several roles throughout any given day.

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.

April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.