Uncategorized

Biz Leaders’ Long-Term Focus Plays Well with Public; More Teens Using Smartphones to Access the Internet

April 1st, 2013 by

▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently

Study Shows PR Pros Making Progress In Following the Barcelona Principles

April 1st, 2013 by

Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.

Succession Planning: It Applies To Communicators Themselves, Too

April 1st, 2013 by

If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and

Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities

April 1st, 2013 by

When commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none

Interactivity Weak Link for PR Agency Sites

April 1st, 2013 by

A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site

Corporations Looking for Customer Love in All the Wrong Places

March 29th, 2013 by

Only 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.

PR Meltdown for Matt Lauer Heats Up

March 29th, 2013 by

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.

The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

March 29th, 2013 by

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.

Editor’s Pick: Video of the Week 3/28

March 28th, 2013 by

NBC’s “Smash,” which revolves around a fictional New York theater community and the creation of a new Broadway musical, offers this, er, bouncy take on public relations.

5 Tips for How to Improve Corporate Culture (Compliments of Zappos)

March 28th, 2013 by

Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.