▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently
Uncategorized
Study Shows PR Pros Making Progress In Following the Barcelona Principles
April 1st, 2013 by PRNEWSThree years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.
Succession Planning: It Applies To Communicators Themselves, Too
April 1st, 2013 by PRNEWSIf you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and
Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities
April 1st, 2013 by PRNEWSWhen commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none
Interactivity Weak Link for PR Agency Sites
April 1st, 2013 by PRNEWSA recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site
Corporations Looking for Customer Love in All the Wrong Places
March 29th, 2013 by Bill MiltenbergOnly 29% of companies are focusing on emotional engagement (love and admiration, for example) with customers.
PR Meltdown for Matt Lauer Heats Up
March 29th, 2013 by Matthew SchwartzIn the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.
The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest
March 29th, 2013 by Scott Van CampThe Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.
Editor’s Pick: Video of the Week 3/28
March 28th, 2013 by Bill MiltenbergNBC’s “Smash,” which revolves around a fictional New York theater community and the creation of a new Broadway musical, offers this, er, bouncy take on public relations.
5 Tips for How to Improve Corporate Culture (Compliments of Zappos)
March 28th, 2013 by Matthew SchwartzRecent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.