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Here’s an overview of the May 15 Measurement Conference in Washington, D.C.

Yahoo agrees to purchase blogging site for $1.1 billion. Now the question for the Web giant is how to make money off the social platform.

The 5 things you need to do (or have already done) to land full-time work in communications.

It may not do much for out-of-work actors, but this new Oreo ad is a pretty cool reminder of how brands are increasingly using animation to get their messages out.

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

The techniques you need to hone your writing skills so that the media or your customers take notice.

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.

The next shiny new thing in social media isn’t necessarily a slam dunk.