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Winner: Finn Partners Since launching in late 2011 Finn Partners has racked up a diverse array of clients, ranging from Blue Cross Blue Shield to Hyundai to Google Lunar X Prize. Indeed, the agency’s model… Continued

Winner: Lockheed Martin Corporation – Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign The multinational Medium Extended Air Defense System (MEADS) program was under fire and facing several challenges, including a motivated and… Continued

Winner: Singer Associates Public Affairs/Public Relations – The $70 million press conference  After Singer Associates successfully used media opportunities and community pressure, PG&E and the city of San Bruno held a press conference on March… Continued

Winner: Deveney Communication  When Hurricane Isaac slammed into Southeast Louisiana in August 2012, New Orleans-based Deveney Communication (DC) went without electricity, phone service or access to the Web for nearly a week. But DC didn’t… Continued

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business… Continued

How does one prepare for an inaugural event of nine days filled with free music, arts and culinary activities in the city within your first week of work? To ready ourselves, we had to think Outside The Box—literally.

John Lennon had some terrific PR chops. Sure, with Paul McCartney he formed one of the most enduring songwriting teams ever. But he also had a knack for publicity and playing the media like a grand piano.

We may be going out on a limb here, but we’re guessing that a decent share of PR execs are now discussing how to measure their messaging via Pinterest and Instagram. Visual storytelling is a relatively new marketing discipline, of course, so it helps to walk before you run.

Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.

At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way.