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8 quotes for writing pros to keep in mind as they sit down at their keyboards today.

This was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

The City of Brotherly Love will be the backdrop for The Public Relations Society of America’s annual meeting, which officially kicks off this weekend. During the conference Joe Cohen, senior VP of MWW, will take charge as National Chair-Elect, PRSA, for 2013-2014. He spoke with PR News about what’s on his agenda.

Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content?

Quick-witted with a disarming and charming response may seem to be attributes of a seasoned PR pro, but there’s a growing consensus that comments meant as tension–breakers are venturing into the arena of snark. That’s why the PR Consultants Group has declared today a Snark Free Day.

PR News honored its 2013 Top Places to Work in PR winners at the Oct. 15 Platinum PR Awards luncheon, which was held at New York’s Grand Hyatt. Each year PR News celebrates the PR… Continued

Winner: TTNET – Life’s Simpler with Internet The message of this Turkish campaign was pretty simple—and one we all can agree on— “Life’s Simpler with the Internet.” TTNET—Turkey’s leading broadband operator with high-quality Internet, television,… Continued

Winner: Pepco Holdings, Inc. – A Change of Direction In recent years, Pepco Holdings, Inc., particularly its Pepco utility, struggled with service reliability and restoration issues that led to a customer satisfaction nosedive and indicated… Continued