Winner: Henson Consulting “Cash Dash,” which was established to help Illinois residents reclaim money or assets, was losing its currency with the public. The “Cash Dash” name and branding hadn’t changed in nearly 15 years… Continued
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2013 PR Agency Elite Awards: Community Relations
September 10th, 2013 by Matthew SchwartzWinner: Edelman “Being of Service” translates into the core values of Darden Restaurants, which is compromised of eight brands, 2,000 restaurants and 185,000 employees. The Darden Foundation deploys those values by having Darden employees give… Continued
5 Words and Phrases to Delete From Your PR Vocabulary
September 6th, 2013 by Matthew SchwartzPR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest.
Diana Nyad’s 3 Messages Should Connect With PR Pros
September 3rd, 2013 by Matthew SchwartzWhen Diana Nyad emerged from the ocean on Monday — having swum about 110 miles in roughly two days—she was battered and bruised but her spirit was no worse for wear. The first swimmer to make the trek from Cuba to Key West, Fla. without a shark cage, Nyad had three specific messages that should inspire communicators as they transition to a digital age.
When the Picture Doesn’t Match the Story
August 28th, 2013 by Tony SilberIn the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he announced a partnership with Microsoft. Bill Gates made an appearance during that speech, projected on a giant screen behind Jobs. […]
Short Film Emphasizes the Disturbing Role Devices Play in Our Lives: Video Pick
August 27th, 2013 by PR News EditorsHere’s a little food for thought on our increasingly addictive relationship with technology.
More Words and Phrases for PR Folks to Avoid
August 27th, 2013 by Matthew SchwartzA recent blog post by my colleague Diane Schwartz, titled, “9 Words to Avoid Saying Today,” struck a chord with communication pros. Using phrases such as “um,” and “you know” won’t do you any favors when you’re trying to impress the CEO or a prospective client.
4 Tips on Bonding With the CEO
August 26th, 2013 by Matthew SchwartzThere have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.
The March on Washington Turns 50
August 23rd, 2013 by Caysey Welton50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.
Use of Visual Elements Lags in PR Communications
August 20th, 2013 by Matthew SchwartzDespite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.