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Natalie DeNike, Associate, Analytics, WCG Natalie DeNike has already developed a strong specialization in consumer analytics by working with some of WCG’s largest accounts, including Red Bull, Hershey’s, Warner Bros and Hilton Worldwide. In the… Continued

Taryn Scher, Sparkle Boss, TK PR Taryn Scher, “The Sparkle Boss” at TK PR, has always been driven by a burning desire to excel in everything she does. Scher started TK PR in 2008, and… Continued

Crystal Ghassemi, APR, Public Relations Manager, Dollar General Corporation Since joining Dollar General last year, Crystal Ghassemi has completely overhauled the company’s external outreach efforts. Ghassemi implemented a substantial PR outreach in January 2013 to position… Continued

Heather J. Lennon, Social Media Strategist and Component PR Manager, Advanced Micros Devices Heather Lennon led the PR charge for AMD’s Technograffiti, a digital exhibit that was part of the most recent SXSW conference and… Continued

The vast majority of Americans (93%) are loyal to stores that have sales on products they frequently purchase while 86% said they buy promotional products, according to a recent released by Synqera.

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.

We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention.

Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire

McDonald’s stumbled badly in its employee communications again, and unfortunately for Mayor McCheese and his cohorts their internal communications have become external. This time, the fast food giant apparently issued guidelines on thrifty living, which has been exposed by advocacy group Low Pay Is Not Okay.

Welcome to an exclusive new PR News video series, “Executive Critique,”  in which we review and deconstruct how C-suite executives perform in on-air media interviews. The series, in partnership with CommCore Consulting, will provide communicators… Continued