I’ve never had much luck with New Year’s resolutions. Whatever the resolution I always seem to capitulate a week or two into the endeavor. Oh well. But like Bigfoot and the Loch Ness Monster, New… Continued
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‘Keeping it Real’ the Recipe for Appetizing PR Writing
December 23rd, 2013 by Matthew SchwartzIt is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.
Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans
December 23rd, 2013 by PRNEWSNearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.
PR Insider: Planning, Engaging and Improving for 2014
December 19th, 2013 by Susan HoweThis is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Some of the Best PR Movies to Reel in During the Holidays
December 18th, 2013 by Matthew SchwartzThe days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.
PR’s Ever-Expanding Role Protecting Brand Reputation
December 16th, 2013 by Matthew SchwartzPrivacy as a 20th century relic? It’s starting to look that way. Why managing social media guidelines and online communications is shaping up to be one of the biggest challenges facing PR pros.
PR News Announces Winners of 2013 PR People Awards
December 10th, 2013 by Steve GoldsteinPR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
2013 PR People to Watch: Michael Gonda
December 10th, 2013 by Chris SeymourMichael Gonda, Director, Corporate Issues & Crisis Management, Weber Shandwick Michael Gonda has just over three years of experience in public relations and yet has risen from account executive to director of Weber Shandwick’s Corporate… Continued
2013 PR People to Watch: Stephanie Tabor
December 10th, 2013 by Steve GoldsteinStephanie Tabor, Manager, Corporate Communications, Solazyme, Inc. Stephanie Tabor has been managing communication efforts for the red-hot sustainable technology industry for over five years, launching the world’s most sustainable source of oil ever discovered, and working to… Continued
2013 PR People to Watch: Chris Giallanza
December 10th, 2013 by Chris SeymourChris Giallanza, Account Executive, MSLGROUP Chris Giallanza’s experience spans a variety of industries and tactics, such as piloting merchandising campaigns, leading international business-to-business campaigns and influencing local legislation. At MSLGROUP, Giallanza spearheads content-driven storytelling initiatives… Continued