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If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.

The New York Times’ list of its most visited content of 2013 holds a couple key lessons for communicators.

More than three-quarters (76%) of business leaders view talent management as an important business challenge, according to a recent study conducted by The Boston Consulting Group.

Nonprofit PR is an increasingly vital component of public relations, as purchasing patterns tend to mirror how much companies and organizations contribute to society.

In honor of Martin Luther King, Jr.’s legacy, here are some of his most memorable remarks on leadership, communication and progress.

Conflict is part of most client/agency relationships. But conflict resolution is also a major PR agency client service. Resolving inevitable conflicts between agency and client should follow the same pattern and pathway as resolving external conflicts on behalf of clients in their own markets.

It’s a classic in internal communications: Two people are sitting not five feet from one another, but still feel compelled to email each other all day. Can you say “time suck?’ The syndrome is one of the more frustrating aspects of internal emails, according to an informal poll of PR News’ readers.

Two separate crises, two separate responses. There are some stark lessons for communicators stemming from how Southwest Airlines and Freedom Industries have reacted to recent events that go to the heart of brand reputation.

Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.