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TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio… Continued

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis.… Continued

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent… Continued

PR NEWS welcomes Debra Murphey as its new editor. Debra comes to PR NEWS from our sister publication New Media Week. Tom Moore, who has been editor for the past five years, will contribute to… Continued

Our list covers association and PR vendor sites ADI Press Track. http://www.presstrac.com Info. about its news and media content analysis; company directory, a search mechanism and links. Admark Corp. http://www.admarkcorp.com Information on Admark Corp.’s software… Continued

In the 1,600 actions the Software Publishers Association has had a hand in since its inception in 1984, its recent lawsuits against Internet Service Providers and end users over copyright infringement is one of its… Continued

Mitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued

Schwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the… Continued

For a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about… Continued

Understanding the cost of capital is vital for investor relations executives. Ways to calculate the cost of capital by project, business unit and at the corporate level are found in "The Search for Value: Measuring… Continued