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With all of the recent media coverage on health maintenance organizations (HMOs), healthcare PR executives are now bearing the brunt of communicating ongoing, controversial issues such as their company policies on denial-of-care, physician gag-rules and… Continued

November 10-12 The Alliance For Healthcare Strategy and Marketing and The Greystone Group, Inc.’s First Annual Healthcare Marketing and Technology Conference. Las Vegas. Members: $695; Non-members: $745. Call 312/704-9701. Nov. 10-13 The National Association of… Continued

As if Jack Kevorkian didn’t have enough dissenters, enter Dr. Sanjay Gupta and his Web site. In response to the so-called Dr. Death’s presence in his Detroit community, the medical resident at Henry Ford Hospital’s… Continued

After a Miami hospital was sued for using the x-rays of one of its patients in an ad, the American Health Information Management Association (AHIMA), a Chicago-based organization that promotes medical-data accuracy and confidentiality, has… Continued

You may want to wait to do patient satisfaction surveys –although the complete HEDIS 3.0 document, a four-volume compilation of broad narratives and narrow technical details, won’t be ready until early January — a summary… Continued

In a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month’s annual meeting of the Medical Marketing Assn. (MMA)… Continued

An HMO that operates in the Inland Empire in California is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers had been… Continued

Independent Health in Buffalo, N.Y., filed a trademark-infringement suit last month in U.S. District Court to stop Blue Cross and Blue Shield from using the word "Advantage" in advertising its new heath maintenance organization. The… Continued

Think of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield… Continued

Mitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued