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JOURNALISM AS USUAL?

January 6th, 1997 by

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued

INVESTOR RELATIONS PAY OFF FOR PROFESSIONALS

January 6th, 1997 by

Investor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued

MEDIA INSIGHT: GOOD MORNING AMERICA: SPORTS

January 6th, 1997 by

Section Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued

GOLIN HARRIS EMBARKS ON MEATY CAMPAIGN FOR ARCH DELUXE

January 6th, 1997 by

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued

MARYLAND MVA’S CONFEDERATE FLAG FLAP: PREVENTABLE CRISIS?

January 6th, 1997 by

Behind the highly publicized controversy over the Maryland Motor Vehicle Administration’s authorization of specialty license plates bearing the Confederate Flag is a lesson in crisis communications and media relations. PR NEWS turned to James Lukaszewski,… Continued

ASSOCIATION WEB SITES PROVIDE MARKETPLACE INFORMATION

January 6th, 1997 by

Many PR professional associations are finding that using the World Wide Web is a cost effective and efficient way of communicating with their members and doling out information about issues affecting the profession. Because associations… Continued

AGENCIES ANNOUNCE NEW POSITIONS/PROMOTIONS

January 6th, 1997 by

Gregory R. Venne, former senior corporate PR manager for Polaroid Corp., Cambridge, Mass., has joined Cone Communications as vice president. Cone specializes in consumer marketing and corporate communications. (Cone, 617/227-2111) Bozell PR/New York, has promoted… Continued

GALA HELD TO HONOR RETIRING FULTZ

January 6th, 1997 by

More than 100 colleagues, clients and associates met in Des Moines, Iowa, recently to mark the retirement of William J. Fultz, founder chairman of marcom agency Creswell, Munsell, Fultz & Zirbel. Fultz, who has spent… Continued

PR PEOPLE: GETTING A ‘SEAT AT THE EXECUTIVE TABLE’

January 6th, 1997 by

As the public relations profession matures, many in PR wonder aloud – or silently – why communications is often an afterthought in organizations. Too often, communications executives feel left out until it’s time to issue… Continued

MARK THESED DATES

January 6th, 1997 by

January 6-9: National Investor Relations Institute, "Introduction to Investor Relations," Santa Monica, Calif., 703/506-3570. January 7-9: Promotion Marketing Association of America, Inc., "Basics of Promotion Marketing," Los Angeles, 212/420-1100. January 7-9: Institute for Crisis Management,… Continued